INSIGHT: 2025 Priorities, Mindsets and Budgets
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As part of our Career Connect Washington Maritime Sector ongoing work, we actively track, document, and inform about emerging technologies and trends. Here’s what the marine industry’s top marketers are thinking about as we head into the new year. For 2025, amid emerging technologies and rapidly evolving platforms, I thought it would be a good idea to get an accurate gauge of current attitudes, priorities and areas of focus within the marine marketing community. I reached out to the Marine Marketers of America’s newly elected president, Alisdair Martin, and asked to create a membership survey.
This win-win partnership provided key insider intelligence for this column to benefit the industry and its marketing community at large, while giving the MMA’s leadership team firsthand insight into membership interests.
A broad mix of 39 marketers participated, including 18% from marine manufacturers; 23% from marine dealers and retailers; 5% from marine accessories and component providers; 3% from marine service providers; 10% from marine association members; 23% related to advertising agencies, P.R. firms and marketing consultants; 10% from marine media; and 8% who fell under “others.” Go to this link to read the full article published by Soundings Trade Only https://www.tradeonlytoday.com/post-type-feature/insight-2025-priorities-mindsets-and-budgets-